Learning Objectives


1. To discover the relationship between cultural influences and the architectural development in South Vietnam

2. To have a deeper understanding of urban planning issues and the interplay of the matrices of determinants involving physical attributes, commercial feasibility, social fabrics as well as political factors in particular relating to Generation Z (Those born between the early 1990s and the early 2000s).

3. To be aware of the impact of rapid urbanization on the environment and the need for sustainable development in the urban planning process.

4. To gain an insight of Singapore’s strengths in urban planning and sustainable environmental management skill-sets

Saturday, June 4, 2011

Day 6 Reflections - Pei Shan

Today we went shopping!

A apple retailer @ Vincom Centre

First we went to Vincom centre. It is a very modern shopping centre, similar to shopping centres in orchard road. Most of the goods there are branded and they are very expensive. They have shops like Converse, apple retailers and many more. It is a shopping mall more for the rich. The structure of the shopping mall is rectangular shaped with the one escalator on one end and the other one on the other end.

Picture of the person transporting the goods by rolling it down the stairs.
@ An Dong Market

Secondly, we went to An Dong market, which is a traditional market. It is similar to our wet markets, just that it does not only sell food, but clothes too! The shops there are very close to each other and its very stuffy. You have to squeeze through the aisle because firstly, it is very narrow, secondly, the stall owners are sitting around on small stools. They also have an interesting method to transport goods from a higher level to a lower level. As the main entrance of the an dong market has many steps, they would roll down the package to get it to the bottom level. The goods are most probably clothes as if they were food, it would be badly damaged.

Thirdly, we went to Lotte Mart. After that, we went to CO.OP mart. The goods in Lotte Mart are more expensive than those in CO.OP mart. They do not sell any fake goods. They had long travelators for customers to move from one level to the other. They used travelators instead of escalators so that customers can bring their trolley along with them. Lotte Mart is a korean mart. We also have one in Singapore. It is similar to our giant megastore.

CO.OP mart is a local mart. The prices of goods here is cheaper than in Lotte Mart and there are also fake goods. Both the supermarkets had this system of locking bags in lockers. This is most probably for security reasons.

Retail marketing in Vietnam and Singapore has a huge difference.
Retail marketing in Singapore is more mordernized than in Vietnam. The most common place to shop for food is supermarkets like NTUC, Giant and Sheng Siong. The most common place to shop for other stuff are shopping malls. The malls are air-conditioned, goods are of better quality, the goods there are of fixed prices and there are no bargaining. In vietnam's markets, most of the things are not of fixed prices and they can be bargained. It is not air-conditioned and they sell a lot of fake goods. Even in local supermarkets, there are fake ones.

The retail marketing in Singapore is well developed. Our most common places to shop at are our shopping malls, which is like those expensive and luxurious shopping malls in vietnam. Whereas in vietnam, the retail marketing is not as well developed.

1 comment:

  1. You might want to also see how are these differences a reflection of the living conditions and the level of a country's social-economic status too. Compare and contrast the retail developments between a developed economy like Singapore, with Vietnam, and with a similar developing economy within the same region.